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Könyv Creative 4Cast Emanuele Nenna

Creative 4Cast

A New Solution for the Future of Advertising

Szerző: Emanuele Nenna
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: LID Publishing
Elérhetőség: 50 % esély
Keressük az egész világon
5 893 Ft
Advertising has always had a clear objective: to promote the sales of a product. The success of an a...

Információk a könyvről

Szerző
Emanuele Nenna
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
160
EAN
9781907794278
ISBN
1907794271
Enbook ID
05028135
Kiadó
LID Publishing
Súly
227
Méretek
138 x 216 x 20

Teljes leírás

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

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