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Könyv Cultural Diversity Management Anika Lier

Cultural Diversity Management

How small and medium enterprises in Spain, Sweden and Germany are affected by cultural diversity

Szerző: Anika Lier
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
19 598 Ft
Living in the 21st century tremendous changes are realized. The ongoing globalization with its effec...

Információk a könyvről

Szerző
Anika Lier
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
80
EAN
9783639259810
ISBN
3639259815
Enbook ID
06833375
Kiadó
VDM Verlag
Súly
142
Méretek
229 x 152 x 3

Teljes leírás

Living in the 21st century tremendous changes are realized. The ongoing globalization with its effects and different facets, people, technologies etc., can be seen everywhere. This work focuses on the consequences of a globalized world and the collusion of diverse cultures in today's small and medium enterprises (SMEs). The combination of the cultural collusion and business life may result nowadays in the so called supporting managerial tool of cultural diversity management. Whilst being aware of the fact that there are, with no doubt, best-practice studies of diversity management in Europe, the general implementation and beneficial result of cultural diversity management have not been realized and gained its full potential yet. This book provides an insight into the status quo' of cultural diversity management in European SMEs, because diversity is not only a topic for large multinational enterprises it is also present in SMEs. Extensive literature review in connection with in-depth qualitative case studies gives answers to the question: How does the globalization process affect European SMEs regarding importance and implementation of cultural diversity management?

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