Customer Accounting

Name: Customer Accounting
Brand: Springer Nature Switzerland AG
SKU: 9783030019709
Price: 25132 HUF
Availability: InStock

Creating Value with Customer Analytics

Szerző: Massimiliano Bonacchi, Paolo Perego

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer Nature Switzerland AG

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

25 132 Ft

This book is designed to meet the needs of CFOs, accounting and financial professionals interested i...

Információk a könyvről

Szerző

Massimiliano Bonacchi, Paolo Perego

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

EAN

9783030019709

Enbook ID

20227377

Kiadó

Springer Nature Switzerland AG

Súly

163

Méretek

156 x 8 x 8

Teljes leírás

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

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Customer Accounting

Creating Value with Customer Analytics

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták