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Könyv Customer-Centricity in Organized Retailing Manoj Kumar Dash

Customer-Centricity in Organized Retailing

A Guide to the Basis of Winning Strategies

Szerző: Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer Verlag, Singapore
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
33 695 Ft
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, wit...

Információk a könyvről

Szerző
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2022
oldal
196
EAN
9789811935923
Enbook ID
39196118
Kiadó
Springer Verlag, Singapore
Súly
372
Méretek
148 x 210

Teljes leírás

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. Retailing in the emerging economies with evolving consumer behavior stands as an exciting yet complex task for businesses to address the customers' needs and develop successful retailing strategies. Retailers require clarity on the exact tools and techniques that will allow them to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

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