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Könyv Customer Knowledge Management Soumit Sain

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Szerző: Soumit Sain, Silvio Wilde
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
18 990 Ft
Customer focus is the most important challenge of the future. Providing good customer service depend...

Információk a könyvről

Szerző
Soumit Sain, Silvio Wilde
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2014
oldal
207
EAN
9783319050584
ISBN
3319050583
Enbook ID
02432672
Kiadó
Springer International Publishing AG
Súly
492
Méretek
159 x 243 x 18

Teljes leírás

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.

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