Könyv Customer Relationship Management Michael J. Cunningham

Customer Relationship Management

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
3 970 Ft
This is the fast track route to developing world customer relationships. It covers all the key techn...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2002
oldal
130
EAN
9781841122137
ISBN
1841122130
Enbook ID
05094587
Súly
123
Méretek
126 x 176 x 8

Teljes leírás

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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