Customer Relationship Management

Name: Customer Relationship Management
Brand: VDM Verlag
SKU: 9783639309942
Price: 17195 HUF
Availability: InStock

Szerző: Dinara Kaneeva-Khayrullaeva

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

17 195 Ft

Nowadays, relationships with customers are becoming increasingly important even for the largest play...

Információk a könyvről

Szerző

Dinara Kaneeva-Khayrullaeva

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

EAN

9783639309942

ISBN

3639309944

Enbook ID

06837914

Kiadó

VDM Verlag

Súly

118

Méretek

152 x 229 x 4

Teljes leírás

Nowadays, relationships with customers are becoming increasingly important even for the largest players. More and more value is placed by the companies on enhancing their responsiveness to customer needs, thousands of CRM projects are launched every day to build customer loyalty. Now it is not enough to provide a high-quality product or service, it is necessary to satisfy the customer all the way along his purchasing path: before, during and after a sale.Having satisfied customers though doesn't give a cause for relaxation, as what is really important for the company is the profit, generated by the customers and studies show that satisfied customers are not necessarily those who create extra profit. What really does matter is loyalty.A positive correlation between customer loyalty and profitability has become widely recognized and this led to an increased popularity of the Customer Loyalty Programs. The purpose of this work is to get a better understanding of the Customer Loyalty Programs and to answer a question, whether these programs can really enhance loyalty, based on the example of an automobile industry.

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Customer Relationship Management

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