Könyv Customer Satisfaction Towards Technology Kausar Khawaja

Customer Satisfaction Towards Technology

Szerző: Kausar Khawaja
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
16 970 Ft
In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
68
EAN
9783639334272
ISBN
3639334272
Enbook ID
06840099
Kiadó
Súly
113
Méretek
152 x 229 x 4

Teljes leírás

In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs installed in near by vicinity and the interconnectivity of all banks also facilitates customers to withdraw cash from ATMs of other banks. Present study was conducted in which Quantitative data was collected through Questionnaires and interviews from Telecom sector, Entrepreneurs and Universities. Qualitative data was collected through past literature and bank reports. Review of the literature and 80% respondents suggested that only Factors: Benefit and Relationship have a positive impact on customer satisfaction. It was also investigated that customers of different age groups, Education level and Occupation view technology differently,according to their usage and need. Current research proposes a conceptual model that can be used by the organizations for exploring the customer satisfaction towards technology.

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