Könyv Customer Value-centered Management Andreas Krämer

Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
30 084 Ft
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing it...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2025
oldal
270
EAN
9783031904967
Enbook ID
48233757
Súly
693
Méretek
155 x 235

Teljes leírás

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Érdekelheti

6 414 Ft
18 399 Ft

Cosy Cook Book

National Trust Books
6 615 Ft
5 311 Ft

Elite Mobilities

Javier Caletrio
22 692 Ft

Jesus as Mirrored in John

CHARLESWORTH JAMES H
91 106 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

2 265 Ft
8 554 Ft
4 829 Ft
4 150 Ft

Buna-Werk Auschwitz

Andreas Kilian
15 071 Ft
42 154 Ft