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Könyv Customer Winback Jill Griffin

Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

Szerző: Jill Griffin, Michael W. Lowenstein
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
11 286 Ft
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a...

Információk a könyvről

Szerző
Jill Griffin, Michael W. Lowenstein
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2001
oldal
336
EAN
9780787946678
ISBN
0787946672
Enbook ID
04920142
Kiadó
John Wiley & Sons Inc
Súly
540
Méretek
153 x 229 x 22

Teljes leírás

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

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