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Könyv Data-Driven Customer Engagement Ralf Strauß

Data-Driven Customer Engagement

Mastering MarTech Strategies for Success

Szerző: Ralf Strauß
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer, Berlin
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
12 925 Ft
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with th...

Információk a könyvről

Szerző
Ralf Strauß
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2024
oldal
300
EAN
9783031642944
Enbook ID
46050623
Kiadó
Springer, Berlin
Súly
698
Méretek
155 x 235

Teljes leírás

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

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