Könyv Designing motivation Ben Matthews

Designing motivation

Szerző: Ben Matthews
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Lulu.com
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
7 394 Ft
How can products be designed to change our habits for the better? What is some of the leading resear...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
38
EAN
9788799168651
ISBN
8799168650
Enbook ID
53187926
Kiadó
Súly
115
Méretek
216 x 216 x 3

Teljes leírás

How can products be designed to change our habits for the better? What is some of the leading research that designers can draw on to create new systems that motivate people towards healthier behaviour? Designing Motivation is an edited collection of 'industrialist cheat sheets': 22 single-page summaries of research articles relating to technology design, motivation, and behaviour change. Ranging across the fields of economics, sociology, design research and behavioural science, each summary draws out the design implications of the research. It is intended as a resource for designers who are grappling with how to create motivating products, and as a primer for students who want a brief introduction to some of the relevant theories, findings and design interventions in these fields. The editor's introduction raises a number of issues encountered when we try to apply behavioural research to the practical job of designing for motivation, and explains why there are, as yet, no easy answers for design.