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Könyv Developing Alliance Capabilities Koen H Heimeriks

Developing Alliance Capabilities

Szerző: Koen H Heimeriks
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Palgrave Macmillan
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
42 609 Ft
Firms increasingly rely on strategic alliances as an expedient to overcome resource limitations, cra...

Információk a könyvről

Szerző
Koen H Heimeriks
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2008
oldal
186
EAN
9780230201699
ISBN
0230201695
Enbook ID
04039742
Kiadó
Palgrave Macmillan
Súly
380
Méretek
224 x 146 x 16

Teljes leírás

Firms increasingly rely on strategic alliances as an expedient to overcome resource limitations, crack new markets and adapt to rapidly changing environments. With the increase in the number of alliances formed, many firms find large percentages of their revenues depend on the outcomes of these deals. Yet, both scholars and practitioners continue to report on the poor track record of alliances; similarly, they stress that the hallmark of successful alliance management has not been clearly defined. Interestingly, some firms within and across different industries have proved to be consistently more successful in their alliance activities than others. This book analyses how these high performers developed their alliance capabilities. More specifically, extensive fieldwork and data of 192 firms are used to report on a detailed list of mechanisms that can be used to enhance alliance portfolio performance.

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