Könyv Developing the Business Case for a New Mobile Service Peter Arvai

Developing the Business Case for a New Mobile Service

An Exercise in Business Model Designing

Szerző: Peter Arvai
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
18 374 Ft
Are business models born over night? Not in the case studypresented here, in which the reader gets a...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2008
oldal
52
EAN
9783639048155
ISBN
3639048156
Enbook ID
06814345
Súly
82
Méretek
152 x 229 x 3

Teljes leírás

Are business models born over night? Not in the case studypresented here, in which the reader gets an inside glimpse of thedevelopment of a new disruptive mobile service. Peter Arvaidescribes business model designing as a learning process thatrequires four elements: management involvement, candor, discussionfacilitation and, last but not least, a clearly defined purpose.This work also reviews the academic thought on innovations andbusiness models as described by Chesbrough, Christensen,Osterwalder and Pigneur. The author suggests a process orientedperspective that takes into account the collaborative learningprogression that occurs when innovators have to decide on abusiness model.

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