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Developing your Integrated Marketing Communication Plan

Name: Developing your Integrated Marketing Communication Plan
Brand: McGraw-Hill Education
SKU: 9781743072479
Price: 28818 HUF
Availability: InStock

Szerző: David Waller

Nyelv:

Kötés: Puha kötésű

Kiadó: McGraw-Hill Education

Elérhetőség: 50 % esély

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28 818 Ft

In a highly competitive market it is vital to effectively communicate the message of your product, s...

Információk a könyvről

Szerző

David Waller

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

132

EAN

9781743072479

ISBN

1743072473

Enbook ID

02116010

Kiadó

McGraw-Hill Education

Súly

285

Méretek

200 x 250 x 9

Teljes leírás

In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.