Könyv Digital Advertising: Past, Present, and Future Daniele Fiandaca

Digital Advertising: Past, Present, and Future

Szerző: Daniele Fiandaca
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Creative Social
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
6 006 Ft
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about di...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
184
EAN
9780956608307
ISBN
0956608302
Enbook ID
02480841
Súly
282
Méretek
154 x 228 x 12

Teljes leírás

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

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