Digital Business and Electronic Commerce

Name: Digital Business and Electronic Commerce
Brand: Springer Nature Switzerland AG
SKU: 9783030634841
Price: 41953 HUF
Availability: InStock

Strategy, Business Models and Technology

Szerző: Bernd W. Wirtz

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer Nature Switzerland AG

Elérhetőség: 50 % esély

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This textbook introduces readers to digital business from a management standpoint. It provides an ov...

Információk a könyvről

Szerző

Bernd W. Wirtz

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

oldal

758

EAN

9783030634841

Enbook ID

38812477

Kiadó

Springer Nature Switzerland AG

Súly

1169

Méretek

155 x 235 x 42

Teljes leírás

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

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Digital Business and Electronic Commerce

Strategy, Business Models and Technology

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Teljes leírás

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