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Könyv Digital Customer Service - Transforming Customer Experience for An On-Screen World Rick DeLisi

Digital Customer Service - Transforming Customer Experience for An On-Screen World

Szerző: Rick DeLisi, Dan Michaeli
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
9 564 Ft
Digital Customer Service is the new standard for creating a 5-star customer experienceAs much as tec...

Információk a könyvről

Szerző
Rick DeLisi, Dan Michaeli
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2021
oldal
256
EAN
9781119841906
ISBN
1119841909
Enbook ID
35748760
Kiadó
John Wiley & Sons Inc
Súly
530
Méretek
235 x 160 x 22

Teljes leírás

Digital Customer Service is the new standard for creating a 5-star customer experienceAs much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent.Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service--as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities:* Creating an excellent experience for customers that increases customer loyalty and profitability* Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions* Moving quickly toward the goal of "digital transformation"We have discovered--in our research and our first-hand experience--that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.

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