Könyv Digital Marketplaces Unleashed Claudia Linnhoff-Popien

Digital Marketplaces Unleashed

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: 50 % esély
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32 063 Ft
This collection of different views on how digitalization is influencing various industrial sectors a...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
935
EAN
9783662569979
Enbook ID
21376550
Súly
1983
Méretek
168 x 240 x 40

Teljes leírás

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

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