Disappearing Architecture

Name: Disappearing Architecture
Brand: VDM Verlag
SKU: 9783639304954
Price: 28124 HUF
Availability: InStock

Reconnecting the City to its building fabric

Szerző: Vera Guo

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

28 124 Ft

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for a...

Információk a könyvről

Szerző

Vera Guo

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

220

EAN

9783639304954

ISBN

3639304950

Enbook ID

06837461

Kiadó

VDM Verlag

Súly

327

Méretek

152 x 229 x 13

Teljes leírás

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for attention, creating a visually chaotic battlefield of logos, brand names, and flashing lights. Structures themselves recede into the background behind this visual confusion, withdrawing completely under giant billboards that are plastered with images and LED lights. In the visual order, architecture comes second, if at all, behind graphics and media messages. Building facades are now covered with flat images and advertisements which use savvy marketing schemes. More explicit images, brighter lights, and larger movements are now required to make an impact. As media facades are such a large part of the competitive communications industry, these facades have come to influence architectural practices which are in danger of succumbing to the demands of the ad industry. It is thus important to create a balance between media and architecture, which is mutually beneficial to both. Architecture can be preserved while advertisements can also flourish.

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Disappearing Architecture

Reconnecting the City to its building fabric

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták