Do-It-Yourself Advertising and Promotion

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Szerző: Fred E. Hahn

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: 50 % esély

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8 006 Ft

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching o...

Információk a könyvről

Szerző

Fred E. Hahn

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2003

oldal

360

EAN

9780471273509

ISBN

0471273503

Enbook ID

04889255

Kiadó

John Wiley & Sons Inc

Súly

576

Méretek

179 x 251 x 26

Teljes leírás

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads Flyers, brochures, and invitations Direct mail campaigns Catalogs Web sites E-mail and Internet advertising Teleservicing Audiovisual materials Publicity tools and techniques And more!

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Do-It-Yourself Advertising and Promotion

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták