Könyv E-commerce Lata Sharma

E-commerce

Szerző: Lata Sharma
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
15 122 Ft
With the introduction of World Wide Web in early 1990s, use of Internet for commerce has grown treme...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2023
oldal
202
EAN
9788177084092
ISBN
9788177084092
Enbook ID
02819491
Súly
494
Méretek
228 x 149 x 22

Teljes leírás

With the introduction of World Wide Web in early 1990s, use of Internet for commerce has grown tremendously. E-commerce involves individuals and business organizations exchanging business information and instructions over electronic media using computers, telephones and other telecommunication equipments. There are two types of E-commerce ventures in operation: (a) the old brick and mortar companies, which have adopted electronic medium, particularly Internet, to enhance their existing products and services, and/or to offer new products and services, and (b) the pure E-ventures which have no visible physical presence. This difference has wider ramifications than mere visibility when it comes to issues like customers'' trust, brand equity, ability to service the customers, adopting new business culture and cost. Another way of classifying E-commerce is by the targeted counterpart of a business, viz. whether the counterpart is a final consumer or another business entity in the distribution chain. Accordingly, the two broad categories of E-commerce are: business-to-consumer (B2C) and business-to-business (B2B). This book explains the conceptual framework of E-commerce in simple and understandable language. More importantly, it examines the operational aspects of E-commerce and various related issues pertaining to accounting, auditing, taxation and related matters.

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