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Könyv E-Roadmapping Stefan P. Bornheim

E-Roadmapping

Digital Strategising for the New Economy

Szerző: Stefan P. Bornheim
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: PALGRAVE MACMILLAN
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
20 713 Ft
This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to stra...

Információk a könyvről

Szerző
Stefan P. Bornheim
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2001
oldal
192
EAN
9780333786956
ISBN
0333786955
Enbook ID
04599522
Kiadó
PALGRAVE MACMILLAN
Súly
456
Méretek
140 x 216 x 17

Teljes leírás

This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? This work examines ways of dealing with this complexity and provides a tool kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin pointing areas of competition and planning an organization's transformation. The work is based on extensive in-company research and is full of examples of the models in action.

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