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Effects of Extraneous Presentation Graphics on Decision Making

Name: Effects of Extraneous Presentation Graphics on Decision Making
Brand: Biblioscholar
SKU: 9781288333547
Price: 6969 HUF
Availability: InStock

Szerző: Thomas S Tingley

Nyelv:

Kötés: Puha kötésű

Kiadó: Biblioscholar

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

6 969 Ft

Almost every professional presentation includes some form of graphics. Many previous researchers hav...

Információk a könyvről

Szerző

Thomas S Tingley

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

138

EAN

9781288333547

ISBN

9781288333547

Enbook ID

08244311

Kiadó

Biblioscholar

Súly

259

Méretek

189 x 246 x 8

Teljes leírás

Almost every professional presentation includes some form of graphics. Many previous researchers have analyzed the relative effectiveness of graphical decision-aids, such as pie charts or bar graphs. Very little research, however, has been conducted to determine the effects of extraneous graphics, such as pictures and logos, on decision-making. This study employed an experiment to determine whether extraneous graphics hinder or enhance a decision-maker's ability to obtain the pertinent information from a professional presentation. Other factors such as gender and graphics training were also analyzed for any influence on the results obtained. The results of the study indicated a statistically significant effect on information extraction accuracy due to the use of extraneous graphics, but an effect was not discovered regarding decision accuracy, or decision confidence. Information extraction accuracy was found to be inversely related to the level of extraneous graphics employed in a presentation. Additionally, the effect on extraction accuracy was found to be more predominant for females and for people without prior experience or training (either formal or informal) in graphics applications. The tests also showed that most people prefer a "medium" amount of extraneous graphics rather than a large amount or no extraneous graphics.