Efficient Strategic Plan of Video Game Design

Name: Efficient Strategic Plan of Video Game Design
Brand: VDM Verlag
SKU: 9783639217056
Price: 26882 HUF
Availability: InStock

Customer Buying Behavior in the World of Entertainment Software: a Guide to Your Success

Szerző: Yi Lin Yu

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

26 882 Ft

An important issue related to the gaming industry is what factors can attract the consumers attenti...

Információk a könyvről

Szerző

Yi Lin Yu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

180

EAN

9783639217056

ISBN

3639217055

Enbook ID

06829577

Kiadó

VDM Verlag

Súly

268

Méretek

152 x 228 x 14

Teljes leírás

An important issue related to the gaming industry is what factors can attract the consumers attention to purchase and play the video games. The electronic game industry growth is radically accelerating and changing market conditions demand revision. As the competition to excel in the video game market increasingly becomes difficult for manufacturers, it is becoming more important for manufacturers and video game developers to understand what makes people play and buy games. Video game marketers must actively aid consumers by anticipating their wants, shaping their desires, and pointing the way to possible solutions. This book contributes to improving the characteristics of video games by identifying to what extent consumers emotional responses and behaviors are directly affected by the gaming characteristics of interactivity and vividness. The framework of this book can be used to analyze and evaluate customer buying behavior of the various types of video games in the gaming industry.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Efficient Strategic Plan of Video Game Design

Customer Buying Behavior in the World of Entertainment Software: a Guide to Your Success

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták