Electronic Customer Relationship Management (e-CRM)

Name: Electronic Customer Relationship Management (e-CRM)
Brand: LAP Lambert Academic Publishing
SKU: 9786139576333
Price: 13259 HUF
Availability: InStock

From the Perspective of Two Banks with Online Marketing in Pakistan: case of HSBC PK and Standard Chartered Bank PK

Szerző: Abdul Shakoor

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

13 259 Ft

This study observes an approach which is known as explorative because it aims to evaluate and examin...

Információk a könyvről

Szerző

Abdul Shakoor

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

EAN

9786139576333

Enbook ID

20198845

Kiadó

LAP Lambert Academic Publishing

Súly

125

Méretek

150 x 220 x 4

Teljes leírás

This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. This study builds on the existing literature and theories within customer relationship marketing (CRM). The subfield to CRM, called e-CRM, is further studied the phenomenon of online marketing and online CRM (customer relationship management) in a banking business context. The study builds upon empirical studies of two banks using online banking on a daily basis. The empirical material was collected through face-to-face interviews in order to gain knowledge and understanding of how corporations use e-CRM. Moreover, observations were conducted in order to gain a deeper understanding of how differently e-CRM was used by the two banks, and to see how customers reacted to their initiatives. e-CRM is a new way to interact, it involves rapid interactions that are spread faster and can be visible to anyone using the Internet.

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Electronic Customer Relationship Management (e-CRM)

From the Perspective of Two Banks with Online Marketing in Pakistan: case of HSBC PK and Standard Chartered Bank PK

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták