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Könyv Elsevier's Dictionary of Advertising S.G. Manoilova

Elsevier's Dictionary of Advertising

Szerző: S.G. Manoilova, D.H. Konstantinova
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Elsevier Science & Technology
Elérhetőség: Kiadói készleten rendelésre
Küldés 28-34 napon belül
79 217 Ft
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of...

Információk a könyvről

Szerző
S.G. Manoilova, D.H. Konstantinova
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2002
oldal
568
EAN
9780444506917
ISBN
0444506918
Enbook ID
04610928
Kiadó
Elsevier Science & Technology
Súly
1190
Méretek
171 x 244 x 27

Teljes leírás

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

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