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Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.
The Third Edition includes 14 new case studies, 7 new Mindshift Activities and 15 new Entrepreneurship in Action profiles, as well as a new Chapter 16 "Pitching to Launch", which combines the previous chapter 16 with coverage of pitch decks, emphasizing the pitch process and providing more tips and real-world examples. Thorough updates to examples are provided throughout, with many highlighting businesses that are both profitable and socially impactful, and a stronger focus on DEI in entrepreneurship, particularly discussions of bias and barriers moving from idea to opportunity.
