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Könyv Environmental Analysis for Strategic Marketing Planning László Molnár

Environmental Analysis for Strategic Marketing Planning

DE

Szerző: László Molnár, Vanya Kraleva
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: OmniScriptum
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
27 367 Ft
Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding an...

Információk a könyvről

Szerző
László Molnár, Vanya Kraleva
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2025
oldal
164
EAN
9786209057977
Enbook ID
50124507
Kiadó
OmniScriptum
Súly
262
Méretek
150 x 220

Teljes leírás

Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding and analyzing the business environment from a strategic marketing perspective. The book explores how macro, industry, competitor, customer, and internal factors influence marketing decisions and contribute to building sustainable competitive advantage. It presents the most important analytical tools - such as the STEEPLE framework, Porter's Five Forces, benchmarking, the 6W model of customer analysis, the McKinsey 7S model, and SWOT analysis - each accompanied by theoretical foundations, practical implementation steps, advantages, and limitations. The aim is to help readers interpret complex environmental dynamics and integrate insights from different analyses into a coherent strategic mindset. This book serves as a valuable resource for marketing and management students as well as practitioners seeking to make evidence-based, forward-looking decisions in an increasingly complex and fast-changing world.

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