Event Planning and Management

Name: Event Planning and Management
Brand: Kogan Page Ltd
SKU: 9781398607101
Price: 18764 HUF
Availability: InStock

Szerző: Bernadette Albert, Dan Lomax

Nyelv:

Kötés: Puha kötésű

Kiadó: Kogan Page Ltd

Elérhetőség: 50 % esély

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Do you know how to conduct a risk assessment? How to build an events team? How do you measure the su...

Információk a könyvről

Szerző

Bernadette Albert, Dan Lomax

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

oldal

360

EAN

9781398607101

ISBN

139860710X

Enbook ID

39129821

Kiadó

Kogan Page Ltd

Súly

626

Méretek

240 x 170 x 25

Teljes leírás

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

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Event Planning and Management

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