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Evolving Business Models

How CEOs Transform Traditional Companies

Szerző: Christoph Franz, Thomas Bieger, Andreas Herrmann

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

28 434 Ft

This book addresses the core challenges currently faced by traditional companies. In the age of digi...

Információk a könyvről

Szerző

Christoph Franz, Thomas Bieger, Andreas Herrmann

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2017

oldal

219

EAN

9783319489377

ISBN

3319489372

Enbook ID

15194732

Kiadó

Springer International Publishing AG

Súly

4734

Méretek

155 x 235 x 16

Teljes leírás

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.