Expert Product Management Toolkit Bundle

Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing

Szerző: Brian Lawley

Nyelv:

Kötés: Puha kötésű

Kiadó: Happy About

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

74 887 Ft

The Expert Product Management Toolkit Bundle includes all of the templates, knowledge, training and...

Információk a könyvről

Szerző

Brian Lawley

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2008

oldal

104

EAN

9781600051012

ISBN

9781600051012

Enbook ID

08765983

Kiadó

Happy About

Súly

142

Méretek

142 x 215 x 6

Teljes leírás

The Expert Product Management Toolkit Bundle includes all of the templates, knowledge, training and information that you need to make your products more successful. It includes the book Expert Product Management: Advanced techniques, tips and strategies for Product Management and Product Marketing as well as four of the 280 Group Product Management Toolkits (Product Roadmaps, Launches, Beta Programs & Product Reviews). All of the examples, plans and documents discussed that are covered in the book (and much more) are included in MS Office format (Word, Excel & Powerpoint) for a total of 124 templates, four narrated on-demand training presentations, samples, examples and white papers. p With the book, you also will learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. p The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. p It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in. p Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success. p Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

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Expert Product Management Toolkit Bundle

Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták