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Exploring Risk Communication

Name: Exploring Risk Communication
Brand: Springer
SKU: 9780792340652
Price: 40300 HUF
Availability: InStock

Szerző: J. M. Gutteling, O. Wiegman

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

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Exploring Risk Communication presents a systematic planning approach to risk communication. Risk com...

Információk a könyvről

Szerző

J. M. Gutteling, O. Wiegman

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

1996

oldal

213

EAN

9780792340652

ISBN

0792340655

Enbook ID

02106105

Kiadó

Springer

Súly

512

Méretek

162 x 240 x 19

Teljes leírás

Exploring Risk Communication presents a systematic planning approach to risk communication. Risk communication is seen by many as an important tool for managing technological, environmental, and natural risks. The book's goal is to improve risk communication processes in these areas between private and public risk communication sources and the public. The systematic planning approach focuses on research activities which are considered to be diagnostic tools providing insight into the public's reactions to risks and into the public's cognitive abilities to process risk information. These studies give us the necessary ingredients for an adequate risk communication from the audience side of the risk communication process. Evaluation studies are considered necessary to monitor the effectiveness of the communication. Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed. The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.

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Exploring Risk Communication

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