Könyv Export Practice and Management Alan E. Branch

Export Practice and Management

Szerző: Alan E. Branch
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
19 399 Ft
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice"...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1993
oldal
456
EAN
9780412415302
ISBN
0412415305
Enbook ID
04605849
Súly
720
Méretek
235 x 159 x 30

Teljes leírás

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

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