Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 9780198297789
Price: 34037 HUF
Availability: InStock

Linking Identity, Reputation, and the Corporate Brand

Szerző: Mogens Holten Larsen, Majken Schultz, Mogens Holten Larsen

Nyelv:

Kötés: Kemény kötésű

Kiadó: Oxford University Press

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

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This book challenges current beliefs about organizational identity, reputation, and branding. It con...

Információk a könyvről

Szerző

Mogens Holten Larsen, Majken Schultz, Mogens Holten Larsen

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2000

oldal

308

EAN

9780198297789

ISBN

0198297785

Enbook ID

04525414

Kiadó

Oxford University Press

Súly

609

Méretek

163 x 242 x 22

Teljes leírás

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

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Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

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