Facing Public Interest

Name: Facing Public Interest
Brand: Springer
SKU: 9780792336341
Price: 40194 HUF
Availability: InStock

The Ethical Challenge to Business Policy and Corporate Communications

Szerző: Charles Sarasin, Peter Ulrich

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

40 194 Ft

Strictly speaking, there is no such thing as private business since business activities have widespr...

Információk a könyvről

Szerző

Charles Sarasin, Peter Ulrich

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

1995

oldal

275

EAN

9780792336341

ISBN

0792336348

Enbook ID

05250285

Kiadó

Springer

Súly

910

Méretek

160 x 240 x 16

Teljes leírás

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented. The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

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Facing Public Interest

The Ethical Challenge to Business Policy and Corporate Communications

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