Feminine Capital

Name: Feminine Capital
Brand: Stanford University Press
SKU: 9780804783781
Price: 56529 HUF
Availability: InStock

Unlocking the Power of Women Entrepreneurs

Szerző: Barbara Orser, Catherine Elliott

Nyelv:

Kötés: Kemény kötésű

Kiadó: Stanford University Press

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

56 529 Ft

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneur...

Információk a könyvről

Szerző

Barbara Orser, Catherine Elliott

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

240

EAN

9780804783781

ISBN

0804783780

Enbook ID

09256357

Kiadó

Stanford University Press

Súly

703

Méretek

178 x 254 x 25

Teljes leírás

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital--the unique skills and sensibilities that they have cultivated as women--to create enviable successes. Drawing on four decades of award-winning research, "Feminine Capital" reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits--all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.

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Feminine Capital

Unlocking the Power of Women Entrepreneurs

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták