One man. One obsession. The most famous badge on earth.
Enzo Ferrari never wanted to build road cars. He wanted to win races - and he sold the most beautiful machines in the world only to pay for it. That single obsession created a company unlike any other, and a brand worth more than the cars that carry it.
From a bombed-out workshop in northern Italy to the floor of the New York Stock Exchange, Ferrari: A Complete History tells the entire story of the Prancing Horse in one gripping, fast-moving narrative - the man, the machines, the rivalries, and the business behind the legend.
Inside you'll discover:
- How a former Alfa Romeo driver built a racing team in 1929 and a car company in 1947
- The birth of the V12 and the first car to wear the name: the 125 S
- Why the 1962 250 GTO became the most valuable car on earth - and a legal work of art
- The champions, the Le Mans dominance, and the rivalries that defined an era
- The F40, Enzo's furious final masterpiece - the first road car past 200 mph
- How Fiat, then Luca di Montezemolo, saved and rebuilt the company
- The Schumacher dynasty: five straight world titles and total Formula One dominance
- LaFerrari, the hybrid era, and the 2015 IPO that turned a carmaker into a luxury empire
- The modern Scuderia, the 499P's Le Mans hat-trick, and the Hamilton era
- Why the tifosi and the badge make Ferrari the world's most powerful brand
This is not a coffee-table picture book or a dry model catalogue. It is the complete, readable story of how obsession, engineering, and myth combined to build a legend.
If you love cars, Formula One, or the art of building something the world cannot ignore, this is the Ferrari book to read first.
