Flash Effect

Science & Rhetorical Origins Of Cold War America

Szerző: David J. Tietge

Nyelv:

Kötés: Kemény kötésű

Kiadó: Ohio University Press

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

22 196 Ft

The ways science and technology are portrayed in advertising, in the news, in our politics, and in t...

Információk a könyvről

Szerző

David J. Tietge

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2002

oldal

240

EAN

9780821414330

ISBN

082141433X

Enbook ID

04935326

Kiadó

Ohio University Press

Súly

476

Méretek

152 x 229 x 28

Teljes leírás

The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them. Flash Effect, a startling book by David J. Tietge, documents the manner in which those at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public. Professor Tietge details our cultural attitudes about science in the early years of the Cold War, when on the heels of a great technological victory Americans were faced with the possibility of destruction by the very weapons that had saved them. In Flash Effect we learn how, by symbolizing the scientist as both a father figure and a savior - and by celebrating the technological objects of his labor - the campaign to promote science took hold in the American consciousness. The products of that attitude are with us today more than ever.

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Flash Effect

Science & Rhetorical Origins Of Cold War America

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