Könyv Foreign Direct Investment Inflows Into the South East European Media Market ZVEZDAN VUKANOVIC

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
36 196 Ft
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investmen...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
202
EAN
9783319808284
ISBN
9783319808284
Enbook ID
19684748
Súly
3401
Méretek
155 x 235 x 13

Teljes leírás

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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