Könyv Franchising Globally Ilan Alon

Franchising Globally

Innovation, Learning and Imitation

Szerző: Ilan Alon
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
40 303 Ft
Examining franchising from an entrepreneurial and an international perspective this book includes th...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2010
oldal
253
EAN
9780230238282
ISBN
0230238289
Enbook ID
04552812
Súly
430
Méretek
147 x 225 x 21

Teljes leírás

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets. A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision to use franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.

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