Könyv Franchising Hospitality Services Alison Morrison

Franchising Hospitality Services

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
87 538 Ft
''Franchising in the Hospitality Industry'' provides an overview of the issues, debates and challeng...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
296
EAN
9781138148734
ISBN
9781138148734
Enbook ID
13822161
Súly
710
Méretek
156 x 234

Teljes leírás

''Franchising in the Hospitality Industry'' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

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