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Könyv From Fargo to the World of Brands David Aaker

From Fargo to the World of Brands

My Story So Far

Szerző: David Aaker
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Wheatmark
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
9 585 Ft
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-pl...

Információk a könyvről

Szerző
David Aaker
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2005
oldal
482
EAN
9781587364952
ISBN
9781587364952
Enbook ID
08748203
Kiadó
Wheatmark
Súly
724
Méretek
228 x 153 x 34

Teljes leírás

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.

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