From Global to Metanational
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Peter Williamson
Offers a blueprint for companies ready to embrace the globalization challenge. This book introduces...
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Offers a blueprint for companies ready to embrace the globalization challenge. This book introduces a different kind of company - the metanational. It outlines how managers can build a metanational advantage for their own organizations and draws from the experiences of metanationals such as, ARM, Acer, and Nokia.
