From Submarines to Suburbs

Selling a Better America, 1939-1959

Szerző: Cynthia Lee Henthorn

Nyelv:

Kötés: Puha kötésű

Kiadó: Ohio University Press

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

14 257 Ft

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to belie...

Információk a könyvről

Szerző

Cynthia Lee Henthorn

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2006

oldal

392

EAN

9780821416785

ISBN

0821416782

Enbook ID

04935486

Kiadó

Ohio University Press

Súly

661

Méretek

178 x 254

Teljes leírás

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country's wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and - for some businessmen - the New Deal administration. "From Submarines to Suburbs" surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn takes a close look at how prefabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the hygienic solutions for establishing this better America, one led by the captains of free enterprise. As Henthorn demonstrates, wartime advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, when a symbiotic relationship between military standing and standards of living intensified in a culture dependent on defense spending. Were the efforts to engineer a better America successful? Using documentary evidence in the form of numerous advertisements, "From Submarines to Suburbs" stands as a significant contribution to understanding how today's "better" America evolved.

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From Submarines to Suburbs

Selling a Better America, 1939-1959

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