Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Global Advertising Nukhet Vardar

Global Advertising

Rhyme or Reason?

Szerző: Nukhet Vardar
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: SAGE Publications Ltd
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
21 633 Ft
This survey concentrates on international agency - client relationships. It is based on interviews w...

Információk a könyvről

Szerző
Nukhet Vardar
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1992
oldal
160
EAN
9781853961434
ISBN
1853961434
Enbook ID
05113032
Kiadó
SAGE Publications Ltd
Súly
380
Méretek
160 x 236 x 18

Teljes leírás

This survey concentrates on international agency - client relationships. It is based on interviews with all levels of management from a wide range of international agencies based in London. Global advertising from a distance can seem attractive. It looks simple, quick and cost effective. There are, however, very complex issues involved. Both agencies and clients can encounter lack of local management support, arguments over agency commissions and local authority/local responsibility dilemmas. Chaos can easily result. This book addresses these issues and discusses the less well-known and less talked about side of the global advertising debate. Global Advertising provides genuine real-life insights into the practical challenges of managing advertising programmes at the international level. By providing a detailed picture of past pitfalls and successes, it will help practitioners prepare for the huge challenges of the 1990s.

Érdekelheti

Vocabulary in Use Intermediate Student's Book with Answers

Stuart Redman
10 463 Ft

Eastern Europe, Russia and Central Asia 2010

Europa Publications
266 511 Ft

Language Acquisition

David M Singleton
14 391 Ft

Reshaping the Work-Family Debate

Joan C. Williams
12 103 Ft

Nine Variations in D on a Minuet by Jean-Pierre Duport, K. 573

MOZART
3 341 Ft

Classic Tales: Level 1: The Boy & the Violin Reader

collegium
4 894 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Der Mandant, 1 Blu-ray

Michael Connelly
5 102 Ft

Frivolní příběhy

Vojtěch Škaloud
4 469 Ft

Örgütsel Adalet

Gönül Budak
5 070 Ft

AUF DEM STROM D 943

FRANZ SCHUBERT
8 087 Ft

Lieb mich noch, bevor du stirbst 16

Rahel Niedermann
2 606 Ft

Wie man würdelos altert

Stefanie Retterbush
5 948 Ft

Regimen juridico del dano ambiental

Percy Grandez Barron
4 279 Ft