Könyv Global Competitiveness William Philip Wall

Global Competitiveness

Ten Things Thai Businesspeople Should Know

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
28 334 Ft
This book discusses the aspects of global competition in terms of the strategies that could be appli...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2022
oldal
97
EAN
9789811677540
Enbook ID
38573577
Súly
342
Méretek
155 x 235 x 12

Teljes leírás

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

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