Könyv GLOBALIZATION AND PRICING Nancy Agneta

GLOBALIZATION AND PRICING

THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
16 350 Ft
Choosing a pricing objective and a related strategy requires one to carefully consider the company s...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
84
EAN
9783659268625
Enbook ID
06855954
Súly
143
Méretek
150 x 220 x 5

Teljes leírás

Choosing a pricing objective and a related strategy requires one to carefully consider the company s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?

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