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Könyv Going Global William E. Nothdurft

Going Global

How Europe Helps Small Firms Export

Szerző: William E. Nothdurft
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Brookings Institution
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
8 886 Ft
The globalization of markets, and the prospect of a Single European Market by the end of 1992 in par...

Információk a könyvről

Szerző
William E. Nothdurft
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1992
oldal
118
EAN
9780815762034
ISBN
0815762038
Enbook ID
04728147
Kiadó
Brookings Institution
Súly
188
Méretek
152 x 229 x 7

Teljes leírás

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners. Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.

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