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Könyv Good for Business Andrew Benett

Good for Business

Szerző: Andrew Benett
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PALGRAVE MACMILLAN
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
6 262 Ft
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming...

Információk a könyvről

Szerző
Andrew Benett
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
256
EAN
9780230103450
ISBN
0230103456
Enbook ID
04039683
Kiadó
PALGRAVE MACMILLAN
Súly
262
Méretek
144 x 225 x 22

Teljes leírás

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

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